/* ==========================================================================
   My Retail Experts — Design Tokens
   Concept: authoritative, hands-on, Main-Street-trustworthy.
   Display: Boska (Fontshare) — confident editorial serif for headings.
   Body: General Sans (Fontshare) — clean, professional sans for reading.
   Accent: deep teal (#01696F) — trust, money, growth. Single accent hue.
   ========================================================================== */

:root,
[data-theme='light'] {
  /* Surfaces */
  --color-bg: #f7f6f2;
  --color-surface: #ffffff;
  --color-surface-2: #fbfbf9;
  --color-surface-offset: #f0eee8;
  --color-surface-offset-2: #e9e6de;
  --color-surface-dynamic: #e2ded4;
  --color-divider: #ddd9cf;
  --color-border: #d2cdc1;

  /* Text */
  --color-text: #201f1a;
  --color-text-muted: #635f54;
  --color-text-faint: #a29c8d;
  --color-text-inverse: #f9f8f4;

  /* Primary Accent — Deep Teal */
  --color-primary: #01696f;
  --color-primary-hover: #0c4e54;
  --color-primary-active: #0f3638;
  --color-primary-highlight: #cedcd8;

  /* Warning / Terracotta (used sparingly, e.g. urgency badges) */
  --color-warning: #a35a2e;
  --color-warning-highlight: #e6d3c3;

  /* Error */
  --color-error: #a12c30;
  --color-error-highlight: #e3cfcd;

  /* Success */
  --color-success: #3f7a3a;
  --color-success-highlight: #d5e2d0;

  /* Radius */
  --radius-sm: 0.375rem;
  --radius-md: 0.5rem;
  --radius-lg: 0.75rem;
  --radius-xl: 1rem;
  --radius-full: 9999px;

  /* Transitions */
  --transition-interactive: 180ms cubic-bezier(0.16, 1, 0.3, 1);

  /* Shadows — warm tint to match surfaces */
  --shadow-sm: 0 1px 2px oklch(0.2 0.02 90 / 0.06);
  --shadow-md: 0 4px 16px oklch(0.2 0.02 90 / 0.08);
  --shadow-lg: 0 16px 40px oklch(0.2 0.02 90 / 0.14);

  /* Content widths */
  --content-narrow: 640px;
  --content-default: 980px;
  --content-wide: 1200px;
  --content-full: 100%;

  /* Fonts */
  --font-display: 'Boska', 'Georgia', serif;
  --font-body: 'General Sans', 'Helvetica Neue', sans-serif;
}

[data-theme='dark'] {
  --color-bg: #14171a;
  --color-surface: #191d20;
  --color-surface-2: #1d2124;
  --color-surface-offset: #20242a;
  --color-surface-offset-2: #262b31;
  --color-surface-dynamic: #2c3238;
  --color-divider: #2a2f34;
  --color-border: #363c42;

  --color-text: #eae8e2;
  --color-text-muted: #9b9a94;
  --color-text-faint: #6a6a66;
  --color-text-inverse: #201f1a;

  --color-primary: #59b3ba;
  --color-primary-hover: #7cc6cc;
  --color-primary-active: #98d3d8;
  --color-primary-highlight: #23393b;

  --color-warning: #d38a5c;
  --color-warning-highlight: #3a2c22;

  --color-error: #d97b7e;
  --color-error-highlight: #3a2426;

  --color-success: #86bd80;
  --color-success-highlight: #26311f;

  --shadow-sm: 0 1px 2px oklch(0 0 0 / 0.3);
  --shadow-md: 0 4px 16px oklch(0 0 0 / 0.35);
  --shadow-lg: 0 16px 40px oklch(0 0 0 / 0.45);
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme]) {
    --color-bg: #14171a;
    --color-surface: #191d20;
    --color-surface-2: #1d2124;
    --color-surface-offset: #20242a;
    --color-surface-offset-2: #262b31;
    --color-surface-dynamic: #2c3238;
    --color-divider: #2a2f34;
    --color-border: #363c42;
    --color-text: #eae8e2;
    --color-text-muted: #9b9a94;
    --color-text-faint: #6a6a66;
    --color-text-inverse: #201f1a;
    --color-primary: #59b3ba;
    --color-primary-hover: #7cc6cc;
    --color-primary-active: #98d3d8;
    --color-primary-highlight: #23393b;
    --color-warning: #d38a5c;
    --color-warning-highlight: #3a2c22;
    --color-error: #d97b7e;
    --color-error-highlight: #3a2426;
    --color-success: #86bd80;
    --color-success-highlight: #26311f;
    --shadow-sm: 0 1px 2px oklch(0 0 0 / 0.3);
    --shadow-md: 0 4px 16px oklch(0 0 0 / 0.35);
    --shadow-lg: 0 16px 40px oklch(0 0 0 / 0.45);
  }
}

/* ==========================================================================
   Type Scale
   ========================================================================== */
:root {
  --text-xs: clamp(0.75rem, 0.7rem + 0.25vw, 0.875rem);
  --text-sm: clamp(0.875rem, 0.8rem + 0.35vw, 1rem);
  --text-base: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
  --text-lg: clamp(1.125rem, 1rem + 0.75vw, 1.5rem);
  --text-xl: clamp(1.5rem, 1.2rem + 1.25vw, 2.25rem);
  --text-2xl: clamp(2rem, 1.2rem + 2.5vw, 3.25rem);
  --text-3xl: clamp(2.5rem, 1rem + 4vw, 4.5rem);
  --text-hero: clamp(2.75rem, 1rem + 5.5vw, 5.5rem);

  /* Spacing */
  --space-1: 0.25rem;
  --space-2: 0.5rem;
  --space-3: 0.75rem;
  --space-4: 1rem;
  --space-5: 1.25rem;
  --space-6: 1.5rem;
  --space-8: 2rem;
  --space-10: 2.5rem;
  --space-12: 3rem;
  --space-16: 4rem;
  --space-20: 5rem;
  --space-24: 6rem;
  --space-32: 8rem;
}

/* ==========================================================================
   Layout Primitives
   ========================================================================== */
.container {
  max-width: var(--content-default);
  margin-inline: auto;
  padding-inline: var(--space-5);
}
.container--wide {
  max-width: var(--content-wide);
  margin-inline: auto;
  padding-inline: var(--space-5);
}
.container--narrow {
  max-width: var(--content-narrow);
  margin-inline: auto;
  padding-inline: var(--space-5);
}

section {
  padding-block: clamp(var(--space-16), 9vw, var(--space-32));
}

.section-tight {
  padding-block: clamp(var(--space-12), 6vw, var(--space-20));
}

main {
  overflow-x: hidden;
}

/* ==========================================================================
   Typography
   ========================================================================== */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  letter-spacing: -0.01em;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  font-family: var(--font-body);
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-primary);
}
.eyebrow::before {
  content: '';
  width: 1.25rem;
  height: 1px;
  background: var(--color-primary);
  display: inline-block;
}

.h1 {
  font-size: var(--text-hero);
  font-weight: 500;
  color: var(--color-text);
}
.h2 {
  font-size: var(--text-2xl);
  font-weight: 500;
}
.h3 {
  font-size: var(--text-xl);
  font-weight: 500;
}
.h4 {
  font-size: var(--text-lg);
  font-weight: 600;
  font-family: var(--font-body);
}

.lede {
  font-size: var(--text-lg);
  color: var(--color-text-muted);
  max-width: 60ch;
  font-weight: 400;
}

.body-text {
  font-size: var(--text-base);
  color: var(--color-text-muted);
  max-width: 65ch;
}

/* ==========================================================================
   Buttons
   ========================================================================== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: var(--space-2);
  font-family: var(--font-body);
  font-size: var(--text-sm);
  font-weight: 600;
  padding: var(--space-4) var(--space-8);
  border-radius: var(--radius-md);
  white-space: nowrap;
  min-height: 44px;
  line-height: 1;
  text-decoration: none;
}
.btn-primary {
  background: var(--color-primary);
  color: var(--color-text-inverse);
  box-shadow: var(--shadow-sm);
}
.btn-primary:hover {
  background: var(--color-primary-hover);
  box-shadow: var(--shadow-md);
}
.btn-primary:active {
  background: var(--color-primary-active);
}
.btn-secondary {
  background: transparent;
  color: var(--color-text);
  border: 1px solid oklch(from var(--color-text) l c h / 0.22);
}
.btn-secondary:hover {
  border-color: var(--color-primary);
  color: var(--color-primary);
}
.btn-block {
  width: 100%;
}

/* ==========================================================================
   Header
   ========================================================================== */
.header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: oklch(from var(--color-bg) l c h / 0.86);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid oklch(from var(--color-text) l c h / 0.08);
  transition:
    transform 0.3s cubic-bezier(0.16, 1, 0.3, 1),
    box-shadow 0.3s cubic-bezier(0.16, 1, 0.3, 1);
}
.header--hidden {
  transform: translateY(-100%);
}
.header-inner {
  max-width: var(--content-wide);
  margin-inline: auto;
  padding: var(--space-4) var(--space-5);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-6);
}
.brand {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  font-family: var(--font-display);
  font-size: var(--text-base);
  font-weight: 600;
  color: var(--color-text);
  text-decoration: none;
}
.brand svg { width: 30px; height: 30px; }

.nav {
  display: flex;
  align-items: center;
  gap: var(--space-8);
}
.nav-links {
  display: flex;
  gap: var(--space-6);
}
.nav-links a {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  text-decoration: none;
  font-weight: 500;
}
.nav-links a:hover { color: var(--color-primary); }

.nav-actions {
  display: flex;
  align-items: center;
  gap: var(--space-3);
}

.theme-toggle {
  width: 38px;
  height: 38px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border-radius: var(--radius-full);
  color: var(--color-text-muted);
}
.theme-toggle:hover {
  background: var(--color-surface-offset);
  color: var(--color-text);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  align-items: center;
  justify-content: center;
  color: var(--color-text);
}

@media (max-width: 860px) {
  .nav-links { display: none; }
  .nav-toggle { display: inline-flex; }
  .btn-header-cta { display: none; }
}

/* Mobile menu */
.mobile-menu {
  display: none;
  position: fixed;
  inset: 0;
  z-index: 60;
  background: var(--color-bg);
  padding: var(--space-6) var(--space-5);
  flex-direction: column;
}
.mobile-menu.is-open { display: flex; }
.mobile-menu-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: var(--space-10);
}
.mobile-menu-close {
  width: 44px;
  height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.mobile-menu-links {
  display: flex;
  flex-direction: column;
  gap: var(--space-6);
}
.mobile-menu-links a {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  color: var(--color-text);
  text-decoration: none;
}
.mobile-menu-footer {
  margin-top: auto;
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
}

/* ==========================================================================
   Hero
   ========================================================================== */
.hero {
  position: relative;
  padding-block: clamp(var(--space-16), 12vw, var(--space-32)) clamp(var(--space-12), 8vw, var(--space-24));
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -20%;
  right: -12%;
  width: 640px;
  height: 640px;
  background: radial-gradient(circle at center, var(--color-primary-highlight), transparent 70%);
  opacity: 0.55;
  z-index: 0;
  pointer-events: none;
}
[data-theme='dark'] .hero::before { opacity: 0.3; }

.hero-inner {
  position: relative;
  z-index: 1;
  max-width: 840px;
}
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--color-primary);
  background: var(--color-primary-highlight);
  padding: var(--space-2) var(--space-4);
  border-radius: var(--radius-full);
  margin-bottom: var(--space-6);
}
.hero h1 {
  margin-bottom: var(--space-6);
}
.hero .lede {
  margin-bottom: var(--space-8);
}
.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-4);
  margin-bottom: var(--space-10);
}
.hero-proof {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-8);
  padding-top: var(--space-8);
  border-top: 1px solid var(--color-divider);
}
.hero-proof-item {
  display: flex;
  flex-direction: column;
  gap: var(--space-1);
}
.hero-proof-item .num {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  color: var(--color-primary);
}
.hero-proof-item .label {
  font-size: var(--text-xs);
  color: var(--color-text-muted);
  max-width: 22ch;
}
.hero-remote-proof {
  margin-top: var(--space-6);
  font-size: var(--text-sm);
  font-style: italic;
  color: var(--color-text-muted);
}

/* ==========================================================================
   Problem grid
   ========================================================================== */
.problem-header {
  max-width: 700px;
  margin-bottom: var(--space-12);
}
.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--color-divider);
  border: 1px solid var(--color-divider);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.problem-card {
  background: var(--color-surface);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
}
.problem-card .index {
  font-family: var(--font-display);
  font-size: var(--text-sm);
  color: var(--color-text-faint);
}
.problem-card h3 {
  font-size: var(--text-lg);
  font-family: var(--font-body);
  font-weight: 600;
}
.problem-card p {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
}

@media (max-width: 720px) {
  .problem-grid { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Process / How it works
   ========================================================================== */
.process-header {
  max-width: 700px;
  margin-bottom: var(--space-16);
}
.process-list {
  display: flex;
  flex-direction: column;
}
.process-step {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: var(--space-8);
  padding-block: var(--space-10);
  border-top: 1px solid var(--color-divider);
  align-items: start;
}
.process-step:last-child { border-bottom: 1px solid var(--color-divider); }
.process-step .step-num {
  font-family: var(--font-display);
  font-size: var(--text-2xl);
  color: var(--color-primary-highlight);
  -webkit-text-stroke: 1.5px var(--color-primary);
  color: transparent;
}
.process-step .step-body h3 {
  font-size: var(--text-xl);
  margin-bottom: var(--space-3);
}
.process-step .step-body p {
  color: var(--color-text-muted);
  margin-bottom: var(--space-2);
}
.process-step .step-tag {
  display: inline-block;
  font-size: var(--text-xs);
  font-weight: 600;
  color: var(--color-primary);
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: var(--space-3);
}

@media (max-width: 640px) {
  .process-step { grid-template-columns: 1fr; gap: var(--space-3); }
  .process-step .step-num { font-size: var(--text-xl); }
}

/* ==========================================================================
   Pricing / Offer stack
   ========================================================================== */
.pricing-header {
  max-width: 700px;
  margin-bottom: var(--space-12);
}
.pricing-grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: var(--space-5);
  align-items: stretch;
}
.pricing-grid .price-card {
  flex: 0 1 calc((100% - (2 * var(--space-5))) / 3);
  max-width: calc((100% - (2 * var(--space-5))) / 3);
  min-width: 260px;
}
.price-card {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-8) var(--space-6);
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
  position: relative;
}
.price-card--featured {
  border-color: var(--color-primary);
  box-shadow: var(--shadow-md);
}
.price-card--featured .price-badge {
  position: absolute;
  top: var(--space-6);
  right: var(--space-6);
  font-size: var(--text-xs);
  font-weight: 600;
  color: var(--color-primary);
  background: var(--color-primary-highlight);
  padding: var(--space-1) var(--space-3);
  border-radius: var(--radius-full);
}
.price-card .kicker {
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--color-text-faint);
}
.price-card h3 {
  font-size: var(--text-lg);
  font-family: var(--font-body);
  font-weight: 600;
}
.price-card .price {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  color: var(--color-text);
}
.price-card .price small {
  font-family: var(--font-body);
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  font-weight: 400;
}
.price-card p.desc {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  flex-grow: 1;
}
.price-card ul {
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
  font-size: var(--text-sm);
  color: var(--color-text-muted);
}
.price-card ul li {
  padding-left: var(--space-5);
  position: relative;
}
.price-card ul li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--color-primary);
}

@media (max-width: 980px) {
  .pricing-grid .price-card {
    flex: 0 1 calc((100% - var(--space-5)) / 2);
    max-width: calc((100% - var(--space-5)) / 2);
  }
}
@media (max-width: 620px) {
  .pricing-grid .price-card {
    flex: 1 1 100%;
    max-width: 100%;
    min-width: 0;
  }
}

/* ==========================================================================
   Who this is for
   ========================================================================== */
.persona-section {
  background: var(--color-surface-offset);
}
.persona-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: var(--space-16);
  align-items: center;
}
.persona-card {
  background: var(--color-surface);
  border-radius: var(--radius-xl);
  padding: var(--space-10);
  box-shadow: var(--shadow-sm);
}
.persona-card .persona-name {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  margin-bottom: var(--space-1);
}
.persona-card .persona-meta {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  margin-bottom: var(--space-6);
}
.persona-card .persona-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-4);
  border-top: 1px solid var(--color-divider);
  padding-top: var(--space-6);
}
.persona-card .persona-stats .stat-num {
  font-family: var(--font-display);
  color: var(--color-primary);
  font-size: var(--text-lg);
  display: block;
}
.persona-card .persona-stats .stat-label {
  font-size: var(--text-xs);
  color: var(--color-text-muted);
}
.persona-points {
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
}
.persona-point {
  display: flex;
  gap: var(--space-4);
  padding-bottom: var(--space-5);
  border-bottom: 1px solid var(--color-divider);
}
.persona-point:last-child { border-bottom: none; padding-bottom: 0; }
.persona-point .quote-mark {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  color: var(--color-primary);
  line-height: 1;
}
.persona-point p {
  color: var(--color-text);
  font-size: var(--text-base);
}

@media (max-width: 860px) {
  .persona-grid { grid-template-columns: 1fr; gap: var(--space-10); }
}

/* ==========================================================================
   Founder section
   ========================================================================== */
.founder-grid {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: var(--space-12);
  align-items: start;
}
.founder-portrait {
  width: 220px;
  height: 220px;
  border-radius: var(--radius-lg);
  background: linear-gradient(160deg, var(--color-primary), var(--color-primary-active));
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--color-text-inverse);
  font-family: var(--font-display);
  font-size: var(--text-2xl);
  box-shadow: var(--shadow-md);
}
.founder-body .eyebrow { margin-bottom: var(--space-4); }
.founder-body h2 { margin-bottom: var(--space-5); }
.founder-body p {
  color: var(--color-text-muted);
  margin-bottom: var(--space-4);
}
.founder-body .founder-cred {
  display: flex;
  gap: var(--space-8);
  margin-top: var(--space-6);
  flex-wrap: wrap;
}
.founder-cred-item {
  font-size: var(--text-sm);
  color: var(--color-text);
  font-weight: 600;
  display: flex;
  align-items: center;
  gap: var(--space-2);
}
.founder-cred-item::before {
  content: '';
  width: 6px;
  height: 6px;
  border-radius: var(--radius-full);
  background: var(--color-primary);
  display: inline-block;
}

@media (max-width: 720px) {
  .founder-grid { grid-template-columns: 1fr; }
  .founder-portrait { width: 96px; height: 96px; font-size: var(--text-lg); }
}

/* ==========================================================================
   Contact / Lead capture
   ========================================================================== */
.contact-section {
  background: var(--color-surface-offset);
}
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-16);
}
.contact-info .eyebrow { margin-bottom: var(--space-4); }
.contact-info h2 { margin-bottom: var(--space-5); }
.contact-info p { color: var(--color-text-muted); margin-bottom: var(--space-8); }

.lead-magnet {
  background: var(--color-primary);
  color: var(--color-text-inverse);
  border-radius: var(--radius-lg);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
}
.lead-magnet h3 {
  font-size: var(--text-lg);
  font-family: var(--font-body);
  font-weight: 600;
}
.lead-magnet p {
  color: var(--color-text-inverse);
  font-size: var(--text-sm);
  opacity: 0.92;
  max-width: 46ch;
}
.lead-magnet-form {
  display: flex;
  gap: var(--space-3);
  flex-wrap: wrap;
}
.lead-magnet-form input {
  flex: 1;
  min-width: 180px;
  padding: var(--space-3) var(--space-4);
  border-radius: var(--radius-md);
  border: 1px solid oklch(1 0 0 / 0.35);
  background: oklch(1 0 0 / 0.08);
  color: var(--color-text-inverse);
}
.lead-magnet-form input::placeholder { color: oklch(1 0 0 / 0.65); }
.lead-magnet-form .btn {
  background: var(--color-text-inverse);
  color: var(--color-primary-active);
}
.lead-magnet-form .btn:hover { background: oklch(from var(--color-text-inverse) l c h / 0.88); }

.contact-form {
  background: var(--color-surface);
  border-radius: var(--radius-xl);
  padding: var(--space-8);
  box-shadow: var(--shadow-md);
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
}
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-4);
}
.field {
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
}
.field label {
  font-size: var(--text-xs);
  font-weight: 600;
  color: var(--color-text-muted);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.field input,
.field select,
.field textarea {
  padding: var(--space-3) var(--space-4);
  border-radius: var(--radius-md);
  border: 1px solid var(--color-border);
  background: var(--color-surface-2);
  font-size: var(--text-base);
}
.field input:focus,
.field select:focus,
.field textarea:focus {
  border-color: var(--color-primary);
}
.field textarea { resize: vertical; min-height: 100px; }

.form-success {
  display: none;
  flex-direction: column;
  align-items: flex-start;
  gap: var(--space-4);
  text-align: left;
  padding: var(--space-6) 0;
}
.form-success.is-visible { display: flex; }
.form-success svg { color: var(--color-primary); width: 40px; height: 40px; }
.form-success h3 { font-size: var(--text-lg); font-family: var(--font-body); font-weight: 600; }
.form-success p { color: var(--color-text-muted); }
.contact-form.is-submitted .form-fields { display: none; }

@media (max-width: 860px) {
  .contact-grid { grid-template-columns: 1fr; gap: var(--space-10); }
}
@media (max-width: 540px) {
  .form-row { grid-template-columns: 1fr; }
}

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq-header { max-width: 700px; margin-bottom: var(--space-10); }
.faq-list {
  display: flex;
  flex-direction: column;
}
.faq-item {
  border-top: 1px solid var(--color-divider);
}
.faq-item:last-child { border-bottom: 1px solid var(--color-divider); }
.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
  padding-block: var(--space-6);
  text-align: left;
  font-family: var(--font-body);
  font-size: var(--text-base);
  font-weight: 600;
  color: var(--color-text);
}
.faq-question .plus {
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  position: relative;
}
.faq-question .plus::before,
.faq-question .plus::after {
  content: '';
  position: absolute;
  background: var(--color-primary);
  transition: transform var(--transition-interactive);
}
.faq-question .plus::before { top: 50%; left: 0; width: 100%; height: 2px; transform: translateY(-50%); }
.faq-question .plus::after { left: 50%; top: 0; width: 2px; height: 100%; transform: translateX(-50%); }
.faq-item.is-open .plus::after { transform: translateX(-50%) rotate(90deg); opacity: 0; }
.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s cubic-bezier(0.16, 1, 0.3, 1);
}
.faq-answer p {
  color: var(--color-text-muted);
  padding-bottom: var(--space-6);
  max-width: 68ch;
}

/* ==========================================================================
   Final CTA band
   ========================================================================== */
.cta-band {
  background: var(--color-primary);
  color: var(--color-text-inverse);
  text-align: left;
}
.cta-band-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-8);
  flex-wrap: wrap;
}
.cta-band h2 { color: var(--color-text-inverse); font-size: var(--text-2xl); max-width: 20ch; }
.cta-band .btn-secondary {
  border-color: oklch(1 0 0 / 0.4);
  color: var(--color-text-inverse);
}
.cta-band .btn-secondary:hover { border-color: var(--color-text-inverse); background: oklch(1 0 0 / 0.08); }
.cta-band .btn-primary {
  background: var(--color-text-inverse);
  color: var(--color-primary-active);
}
.cta-band .btn-primary:hover { background: oklch(from var(--color-text-inverse) l c h / 0.88); }

/* ==========================================================================
   Footer
   ========================================================================== */
.footer {
  border-top: 1px solid var(--color-divider);
  padding-block: var(--space-16) var(--space-10);
}
.footer-top {
  display: flex;
  justify-content: space-between;
  gap: var(--space-12);
  flex-wrap: wrap;
  margin-bottom: var(--space-12);
}
.footer-brand {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  max-width: 320px;
}
.footer-brand .brand { margin-bottom: var(--space-1); }
.footer-brand p { color: var(--color-text-muted); font-size: var(--text-sm); }
.footer-nav {
  display: flex;
  gap: var(--space-12);
  flex-wrap: wrap;
}
.footer-nav-col {
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
}
.footer-nav-col span {
  font-size: var(--text-xs);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--color-text-faint);
  margin-bottom: var(--space-1);
}
.footer-nav-col a {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  text-decoration: none;
}
.footer-nav-col a:hover { color: var(--color-primary); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: var(--space-4);
  flex-wrap: wrap;
  padding-top: var(--space-8);
  border-top: 1px solid var(--color-divider);
  font-size: var(--text-xs);
  color: var(--color-text-faint);
}

@media (max-width: 640px) {
  .founder-grid, .contact-grid { gap: var(--space-8); }
  .cta-band-inner { justify-content: flex-start; }
}

/* ==========================================================================
   Offer overview grid (home page — condensed 5-card grid)
   ========================================================================== */
.offer-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-5);
}
.offer-card {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
  text-decoration: none;
  color: var(--color-text);
  transition: border-color var(--transition-interactive), transform var(--transition-interactive), box-shadow var(--transition-interactive);
}
.offer-card:hover {
  border-color: var(--color-primary);
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
}
.offer-card .kicker {
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--color-text-faint);
}
.offer-card h3 {
  font-size: var(--text-lg);
  font-family: var(--font-body);
  font-weight: 600;
}
.offer-card .price {
  font-family: var(--font-display);
  font-size: var(--text-lg);
  color: var(--color-primary);
}
.offer-card p.desc {
  font-size: var(--text-sm);
  color: var(--color-text-muted);
  flex-grow: 1;
}
.offer-card .offer-link {
  font-size: var(--text-sm);
  font-weight: 600;
  color: var(--color-primary);
  display: inline-flex;
  align-items: center;
  gap: var(--space-1);
}
.offer-card .offer-link svg { width: 16px; height: 16px; transition: transform var(--transition-interactive); }
.offer-card:hover .offer-link svg { transform: translateX(3px); }

@media (max-width: 980px) {
  .offer-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 620px) {
  .offer-grid { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Founder teaser (short, home page)
   ========================================================================== */
.founder-teaser {
  background: var(--color-surface-offset);
}
.founder-teaser .founder-grid { align-items: center; }
.founder-teaser .founder-portrait { width: 160px; height: 160px; font-size: var(--text-xl); }

/* ==========================================================================
   FAQ teaser (home page — 2-3 items + link)
   ========================================================================== */
.faq-teaser-footer {
  margin-top: var(--space-8);
  text-align: center;
}

/* ==========================================================================
   Page hero (interior pages — smaller than home hero)
   ========================================================================== */
.page-hero {
  position: relative;
  padding-block: clamp(var(--space-16), 10vw, var(--space-24)) clamp(var(--space-10), 6vw, var(--space-16));
  overflow: hidden;
}
.page-hero::before {
  content: '';
  position: absolute;
  top: -30%;
  right: -10%;
  width: 520px;
  height: 520px;
  background: radial-gradient(circle at center, var(--color-primary-highlight), transparent 70%);
  opacity: 0.5;
  z-index: 0;
  pointer-events: none;
}
[data-theme='dark'] .page-hero::before { opacity: 0.28; }
.page-hero-inner { position: relative; z-index: 1; max-width: 760px; }
.page-hero .eyebrow { margin-bottom: var(--space-5); }
.page-hero h1 { font-size: var(--text-2xl); margin-bottom: var(--space-5); }
.page-hero .lede { margin-bottom: var(--space-8); }
.page-hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-6);
  padding-top: var(--space-6);
  border-top: 1px solid var(--color-divider);
}
.page-hero-meta-item { display: flex; flex-direction: column; gap: var(--space-1); }
.page-hero-meta-item .num { font-family: var(--font-display); font-size: var(--text-lg); color: var(--color-primary); }
.page-hero-meta-item .label { font-size: var(--text-xs); color: var(--color-text-muted); }

/* Softer tone variant for liquidation page */
.page-hero--soft::before { opacity: 0.35; }

/* ==========================================================================
   Breadcrumb
   ========================================================================== */
.breadcrumb {
  display: flex;
  align-items: center;
  gap: var(--space-2);
  font-size: var(--text-xs);
  color: var(--color-text-faint);
  margin-bottom: var(--space-6);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.breadcrumb a { color: var(--color-text-faint); text-decoration: none; }
.breadcrumb a:hover { color: var(--color-primary); }

/* ==========================================================================
   Services hub — larger rows
   ========================================================================== */
.service-rows { display: flex; flex-direction: column; gap: var(--space-6); }
.service-row {
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: var(--space-10);
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-10);
}
.service-row .kicker {
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--color-primary);
  margin-bottom: var(--space-3);
  display: block;
}
.service-row h2 { font-size: var(--text-xl); margin-bottom: var(--space-3); }
.service-row p.desc { color: var(--color-text-muted); margin-bottom: var(--space-5); max-width: 60ch; }
.service-row ul {
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
  font-size: var(--text-sm);
  color: var(--color-text-muted);
}
.service-row ul li { padding-left: var(--space-5); position: relative; }
.service-row ul li::before { content: '—'; position: absolute; left: 0; color: var(--color-primary); }
.service-row-aside {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  justify-content: center;
  border-left: 1px solid var(--color-divider);
  padding-left: var(--space-10);
}
.service-row-aside .price { font-family: var(--font-display); font-size: var(--text-2xl); color: var(--color-text); }
.service-row-aside .price small { font-family: var(--font-body); font-size: var(--text-sm); color: var(--color-text-muted); font-weight: 400; }

@media (max-width: 860px) {
  .service-row { grid-template-columns: 1fr; padding: var(--space-8); }
  .service-row-aside { border-left: none; border-top: 1px solid var(--color-divider); padding-left: 0; padding-top: var(--space-6); }
}

/* ==========================================================================
   Timeline / phases (detail pages)
   ========================================================================== */
.timeline-header { max-width: 700px; margin-bottom: var(--space-12); }
.timeline-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: var(--space-5);
}
.timeline-phase {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
  position: relative;
}
.timeline-phase::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 3px;
  background: var(--color-primary);
  border-radius: var(--radius-lg) var(--radius-lg) 0 0;
}
.timeline-phase .phase-range {
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--color-primary);
}
.timeline-phase h3 { font-size: var(--text-lg); font-family: var(--font-body); font-weight: 600; }
.timeline-phase p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* ==========================================================================
   Curriculum module list (course page)
   ========================================================================== */
.curriculum-list { display: flex; flex-direction: column; }
.curriculum-item {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: var(--space-6);
  padding-block: var(--space-8);
  border-top: 1px solid var(--color-divider);
  align-items: start;
}
.curriculum-item:last-child { border-bottom: 1px solid var(--color-divider); }
.curriculum-item .mod-num {
  font-family: var(--font-display);
  font-size: var(--text-xl);
  color: transparent;
  -webkit-text-stroke: 1.5px var(--color-primary);
}
.curriculum-item h3 { font-size: var(--text-lg); margin-bottom: var(--space-2); font-family: var(--font-body); font-weight: 600; }
.curriculum-item p { color: var(--color-text-muted); font-size: var(--text-sm); }

@media (max-width: 620px) {
  .curriculum-item { grid-template-columns: 1fr; gap: var(--space-2); }
}

/* ==========================================================================
   Callout / explainer box (liquidation third-party section)
   ========================================================================== */
.callout-box {
  background: var(--color-surface-offset);
  border: 1px solid var(--color-border);
  border-left: 4px solid var(--color-primary);
  border-radius: var(--radius-lg);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
}
.callout-box h3 { font-size: var(--text-lg); font-family: var(--font-body); font-weight: 600; }
.callout-box p { color: var(--color-text-muted); }
.callout-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-5);
  margin-top: var(--space-2);
}
.callout-step { display: flex; flex-direction: column; gap: var(--space-2); }
.callout-step .step-num {
  font-family: var(--font-display);
  font-size: var(--text-base);
  color: var(--color-primary);
}
.callout-step h4 { font-size: var(--text-sm); font-weight: 600; font-family: var(--font-body); color: var(--color-text); }
.callout-step p { font-size: var(--text-sm); }

@media (max-width: 720px) {
  .callout-steps { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Comparison table (pricing page)
   ========================================================================== */
.compare-table-wrap {
  overflow-x: auto;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
}
.compare-table {
  min-width: 720px;
}
.compare-table th,
.compare-table td {
  padding: var(--space-5) var(--space-6);
  text-align: left;
  border-bottom: 1px solid var(--color-divider);
  font-size: var(--text-sm);
}
.compare-table thead th {
  background: var(--color-surface-offset);
  font-size: var(--text-xs);
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--color-text-faint);
  font-weight: 600;
}
.compare-table tbody tr:last-child td { border-bottom: none; }
.compare-table tbody tr:hover { background: var(--color-surface-2); }
.compare-table td.svc-name { font-weight: 600; color: var(--color-text); font-family: var(--font-body); }
.compare-table td.svc-price { font-family: var(--font-display); color: var(--color-primary); white-space: nowrap; }
.compare-table td a { color: var(--color-primary); font-weight: 600; text-decoration: none; white-space: nowrap; }
.compare-table td a:hover { text-decoration: underline; }

/* ==========================================================================
   Persona fit list (who-it's-for reusable strip)
   ========================================================================== */
.fit-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-4);
}
.fit-item {
  display: flex;
  gap: var(--space-3);
  align-items: flex-start;
  padding: var(--space-5);
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-md);
}
.fit-item svg { flex-shrink: 0; width: 20px; height: 20px; color: var(--color-primary); margin-top: 2px; }
.fit-item p { font-size: var(--text-sm); color: var(--color-text-muted); }

@media (max-width: 640px) {
  .fit-list { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Founding member badge (membership page)
   ========================================================================== */
.founding-note {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  background: var(--color-primary-highlight);
  color: var(--color-primary);
  border-radius: var(--radius-md);
  padding: var(--space-4) var(--space-5);
  font-size: var(--text-sm);
  font-weight: 600;
}
.founding-note svg { flex-shrink: 0; width: 20px; height: 20px; }

/* ==========================================================================
   How-we-work list (about page)
   ========================================================================== */
.work-principles {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-5);
}
.work-principle {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
}
.work-principle h3 { font-size: var(--text-base); font-family: var(--font-body); font-weight: 600; margin-bottom: var(--space-2); }
.work-principle p { font-size: var(--text-sm); color: var(--color-text-muted); }

@media (max-width: 720px) {
  .work-principles { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Scroll reveal
   ========================================================================== */
.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1), transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
}
.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ==========================================================================
   Blog index — card grid
   ========================================================================== */
.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-8);
}
.blog-card {
  display: flex;
  flex-direction: column;
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: var(--space-8);
  text-decoration: none;
  color: inherit;
  height: 100%;
  transition: transform var(--transition-interactive), border-color var(--transition-interactive), box-shadow var(--transition-interactive);
}
.blog-card:hover {
  transform: translateY(-4px);
  border-color: var(--color-primary);
  box-shadow: var(--shadow-md);
}
.blog-card .blog-card-meta {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  font-family: var(--font-body);
  font-size: var(--text-xs);
  color: var(--color-text-faint);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  margin-bottom: var(--space-4);
}
.blog-card .blog-card-meta .kicker {
  color: var(--color-primary);
  font-weight: 600;
}
.blog-card h3 {
  font-size: var(--text-lg);
  margin-bottom: var(--space-3);
  color: var(--color-text);
}
.blog-card p.desc {
  color: var(--color-text-muted);
  font-size: var(--text-sm);
  margin-bottom: var(--space-6);
  flex-grow: 1;
}
.blog-card .blog-card-link {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: var(--text-sm);
  color: var(--color-primary);
}
.blog-card .blog-card-link svg { width: 16px; height: 16px; transition: transform var(--transition-interactive); }
.blog-card:hover .blog-card-link svg { transform: translateX(3px); }

@media (max-width: 980px) {
  .blog-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .blog-grid { grid-template-columns: 1fr; gap: var(--space-6); }
  .blog-card { padding: var(--space-6); }
}

/* ==========================================================================
   Blog article — typography & layout
   ========================================================================== */
.article-hero {
  padding-block: var(--space-16) var(--space-10);
}
.article-hero-inner { max-width: 760px; }
.article-hero .breadcrumb { margin-bottom: var(--space-5); }
.article-hero h1 { font-size: var(--text-2xl); margin-bottom: var(--space-5); }
.article-meta {
  display: flex;
  align-items: center;
  gap: var(--space-4);
  font-family: var(--font-body);
  font-size: var(--text-sm);
  color: var(--color-text-faint);
  margin-top: var(--space-6);
}
.article-meta .dot { width: 4px; height: 4px; border-radius: 50%; background: var(--color-text-faint); flex-shrink: 0; }

.article-body {
  max-width: 720px;
  margin-inline: auto;
  padding-block: var(--space-4) var(--space-16);
}
.article-body h2 {
  font-size: var(--text-xl);
  margin-top: var(--space-12);
  margin-bottom: var(--space-5);
}
.article-body h3 {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: var(--text-lg);
  color: var(--color-text);
  margin-top: var(--space-8);
  margin-bottom: var(--space-3);
}
.article-body p {
  color: var(--color-text-muted);
  font-size: var(--text-base);
  line-height: 1.7;
  margin-bottom: var(--space-5);
  max-width: 68ch;
}
.article-body ul,
.article-body ol {
  margin-bottom: var(--space-6);
  padding-left: var(--space-6);
  color: var(--color-text-muted);
  max-width: 68ch;
}
.article-body ul { list-style: none; }
.article-body ul li {
  position: relative;
  padding-left: var(--space-5);
  margin-bottom: var(--space-3);
  line-height: 1.6;
}
.article-body ul li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.65em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--color-primary);
}
.article-body ol {
  list-style: decimal;
  padding-left: var(--space-8);
}
.article-body ol li { margin-bottom: var(--space-3); line-height: 1.6; }
.article-body ol li::marker { color: var(--color-primary); font-weight: 600; font-family: var(--font-display); }
.article-body strong { color: var(--color-text); font-weight: 600; }
.article-body a { color: var(--color-primary); font-weight: 600; text-decoration: underline; text-underline-offset: 2px; }
.article-body a:hover { color: var(--color-primary-hover); }

.article-fix {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-left: 3px solid var(--color-primary);
  border-radius: var(--radius-md);
  padding: var(--space-6);
  margin-bottom: var(--space-6);
}
.article-fix h3 { margin-top: 0; }
.article-fix .why-it-works {
  margin-top: var(--space-4);
  padding-top: var(--space-4);
  border-top: 1px dashed var(--color-divider);
  font-size: var(--text-sm);
}
.article-fix .why-it-works span { color: var(--color-primary); font-weight: 600; font-family: var(--font-body); }

.article-callout {
  background: var(--color-surface-offset);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  margin-block: var(--space-8);
}
.article-callout p:last-child { margin-bottom: 0; }

.article-table-wrap { overflow-x: auto; margin-bottom: var(--space-6); }
.article-table {
  width: 100%;
  border-collapse: collapse;
  font-size: var(--text-sm);
}
.article-table th, .article-table td {
  text-align: left;
  padding: var(--space-3) var(--space-4);
  border-bottom: 1px solid var(--color-divider);
}
.article-table thead th {
  font-family: var(--font-body);
  font-weight: 600;
  color: var(--color-text);
  border-bottom: 2px solid var(--color-border);
}
.article-table td { color: var(--color-text-muted); }

.article-cta {
  margin-top: var(--space-12);
  padding: var(--space-8);
  background: linear-gradient(135deg, var(--color-primary), var(--color-primary-hover));
  border-radius: var(--radius-lg);
  color: var(--color-text-inverse);
}
.article-cta h3 { color: var(--color-text-inverse); font-family: var(--font-display); font-size: var(--text-lg); margin-bottom: var(--space-3); }
.article-cta p { color: oklch(1 0 0 / 0.85); margin-bottom: var(--space-6); }
.article-cta .hero-ctas { margin-bottom: 0; }
.article-cta .btn-secondary { border-color: oklch(1 0 0 / 0.5); color: var(--color-text-inverse); }
.article-cta .btn-secondary:hover { border-color: var(--color-text-inverse); background: oklch(1 0 0 / 0.08); }
.article-cta .btn-primary { background: var(--color-text-inverse); color: var(--color-primary); }
.article-cta .btn-primary:hover { background: oklch(from var(--color-text-inverse) l c h / 0.88); }

@media (max-width: 720px) {
  .article-hero { padding-block: var(--space-10) var(--space-6); }
  .article-cta { padding: var(--space-6); }
}